food for fork

It was Tash’s birthday a couple of weeks ago. She was dead excited to receive a beautiful glass cake stand from her best friend, Claire. And Claire’s sister Gina got her a beautiful cake slice from Bombay Duck to go with it, too. She loved it because it went really well with the vintage teaspoons that she already had from Bombay Duck. The only thing that was missing were some nice pastry forks. So naturally once she’d made her favourite Victoria sponge, she blogged about it. And she happened to mention that she didn’t have a nice set of pastry forks. That was that. Then someone from Bombay Duck left a comment on her post. They didn’t sell pastry forks, they explained, but they’ve passed the idea on to the design team. So you never know. Simple and pure. And nice. Lots of people are talking about how the product or service should be its own marketing, so I know this is an obvious thing to say. But maybe at some point in the future all customer service teams are going to be completely proactive, rather than existing to simply react to your issue or complaint. They’ll be able to design their own service model. And maybe they will have their own creative types embedded into the team. So that they can make stuff. Just simple, nice, little things that give you a very personal value exchange. Or maybe the customer service value will be embedded directly into the development of products. Maybe if Bombay Duck choose to make those pastry forks, they'll be kind enough to send the first two sets to Tash and Gina. I’d like that.