"who do you want to take with you when you go bar hopping?"

This talk, found via Dave, is a lovely thing indeed. Dan Ariely is a behavioural economist who demonstrates here humans' irrational behaviour and how we're less in charge of our decisions, cognitively speaking, than we think we are. Everyone just sort of knows this and exploits it. And yet at the same time there are so many assumptions that we make when creating comms of any kind which you're forced to question as a result of watching this too. No need to say any more, just watch it when you have a spare 15 minutes. Me likey.