4 October 2008

the friendly face of google

Google seem to be doing quite interesting communications recently. First there was the Google Chrome comic by the very excellent Scott McCloud. Then about a week ago I saw this vid on Faris's Talent imitates, genius steals, promoting Google's Project 10 to the 100. The idea is that you all submit your ideas for changing the world, and then they fund the winner. Great, eh? Google is the content brand par excellence of course. It's all about enabling you to do stuff, from the ubiquitous search to all the other web 2.0 tools they've either created or bought for themselves. Google is all creating Destination You. So maybe it's just because I'm really into this stuff but I find it really cool they are using comics and cartoons to tell their story. They are just maybe more human than the Mac versus PC or the Seinfeld Windows ads.

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