I'm interested in brands, brand experiences of all kinds, creativity and that sort of thing. So this blog mostly deals with that.
About me? I'm a senior creative for a UK charity. I've recently become a dad. I'm a member of 26. I collect rubbish signs. And I dabble in a bit of fictionwriting when I get the chance.
My new Matterbox arrived on Saturday. I loved the look of the first one, so signed up straight away to receive them.
My verdict? It's not as fun as the first. There's nothing like a Wii sweatband or a pack of crayons that turn out to be soap, and it's almost just a collection of free samples. That said, a couple of playful bits were interesting. The roaring fire DVD that promoted Pimm's Baileys, Bell's and Gordon's winter recipes captured a bit of seasonal spirit.
The other bit was of Cadbury's cranberry and granola Dairy Milk, which was elevated above the basic sample by a business card that points you to this digital toy, where you get to create your own taste combination.
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