keep pushing emotional buttons
Scamp published something interesting earlier this week.
It's about how emotional advertising tends to be more effective than rational messaging. There are plenty of interesting presentations, blog posts and other opinion to be found on this idea. Like this, for example:
It's a preoccupation shared by Faris and by Asi too. I particularly love this:
If you extrapolate from (or is that delve into?) happiness, and (fairly logically) end up thinking about interest and relevance, you get into Mark's territory too.
All of these things make excellent reading, I think.
It's a preoccupation shared by 
If you extrapolate from (or is that delve into?) happiness, and (fairly logically) end up thinking about interest and relevance, you get into Labels: advertising, brand, happiness, Herd, No man's blog, Talent imitates
posted by james @ 11/23/2008 01:56:00 am
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