23 November 2008

keep pushing emotional buttons

Scamp published something interesting earlier this week. It's about how emotional advertising tends to be more effective than rational messaging. There are plenty of interesting presentations, blog posts and other opinion to be found on this idea. Like this, for example:
The Rise of the Happiness Brands
View SlideShare presentation or Upload your own. (tags: 2008 summit)
It's a preoccupation shared by Faris and by Asi too. I particularly love this: If you extrapolate from (or is that delve into?) happiness, and (fairly logically) end up thinking about interest and relevance, you get into Mark's territory too. All of these things make excellent reading, I think.

Labels: , , , , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home