augmented reality rocks my world
Crack Unit posted a lot a while ago about augmented reality. That was the first time I'd heard of it. But I've loved it ever since. Emma at work found this stuff, which is great. First off, Lego. And here's a deeply cool case study for Adidas. Check out the DIY augmented reality avatar.
Labels: Adidas, augmented reality, crackunit, Lego
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