time for another name change

I've just spent a couple of days in a two-day brand workshop with some big-name agencies who serve different bits of the business. And I have to say, I'm feeling disappointed. True, some of that is about how I performed. But I've been in similar things before and, by their nature, they can be a bit hit and miss. To be honest, I rate a lot of the creatives I met. They had some good ideas. I was more disappointed with the direction we received - in that it sometimes felt as though we were herded quickly through a couple of gates. Personally, I'm all for a bit of polite heresy, but it never really felt like anyone really said, "Astonish me". So, all in all, I'm feeling a bit disillusioned. And I'm doing stuff to get my gaze off the floor. Another name change is clearly due. From tomorrow, better new than never is dead. draw the line lives (for as long as it decides to).