3 April 2008

the annual review of the future?

Pearson's online brochure says everything it needs to say about the company's values and objectives through animation and film clips. It's an altogether richer experience than a PDF, obviously, and it makes me wonder how long it will take many other organisations to do something creative with their annual reviews and other flagship corporate publications. I know I'd rather play with this for half an hour than read another 48-page booklet filled with too much text. I'm no doomsayer for printed stuff, but sites like this do mean printed booklets and the like have to work much harder in future to engage you on an emotional, experiential level in future...especially if big monsters like Pearson are already doing them.

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